7 Mistakes Hospitality Sales Executives Make
...with a reduced sales teamMISTAKE #1 Reactive Selling
We feel your pain. Phone rings, you answer...maybe. You have 1,000 things going on; maybe you are multitasking. In your mind you are thinking—
MISTAKE #3 No Cold Calling
Cold calling DOES work, there is gold in the phone — so pick it up!
MISTAKE #4 Using a Sales Lead Nurturing System
Hotels are often challenged with building a pipeline of qualified leads using old and irrelevant information. A sales lead nurturing process is usually designed for venues that have sales staff, but lack the time, resources, or experience for effective follow up.
MISTAKE #5 Staying Home
The pandemic started in March, by now we are used to a reduced social calendar, condensed errand running and diminished networking opportunities. We are keeping our activities in our own backyards.
MISTAKE #6 Not Being Consistent and Persistent
Once, twice, three times I love you, but really it is 7 before I know your name — Don’t think of it as cold calling, think of it as matchmaking.
MISTAKE #7 Not Knowing What a Sales Team Is
Has business flowed to you by word-of-mouth? Have you just always managed to be in the right places at the right time?