7 Mistakes Hospitality Sales Executives Make...with a reduced sales team
We feel your pain. Phone rings, you answer...maybe. You have 1,000 things going on; maybe you are multitasking. In your mind you are thinking—
Would you marry a guy who never sent you flowers and chocolates?
Cold calling DOES work, there is gold in the phone — so pick it up!
Hotels are often challenged with building a pipeline of qualified leads using old and irrelevant information. A sales lead nurturing process is usually designed for venues that have sales staff, but lack the time, resources, or experience for effective follow up.
The pandemic started in March, by now we are used to a reduced social calendar, condensed errand running and diminished networking opportunities. We are keeping our activities in our own backyards.
Once, twice, three times I love you, but really it is 7 before I know your name — Don’t think of it as cold calling, think of it as matchmaking.
Has business flowed to you by word-of-mouth? Have you just always managed to be in the right places at the right time?